About

We tell the stories behind the 772's businesses.

THE 772 is a local business publication for Florida's Treasure Coast: Port St. Lucie, Fort Pierce, Stuart, Jensen Beach, Vero Beach and the communities in between.

Most local media covers restaurants, events and tourism. We cover the rest of the economy: the contractors, manufacturers, marine companies, professional firms, clinics, family businesses and employers that most people drive past every day without knowing what happens inside.

You don't need to own a business to read THE 772. If you live here, these are your neighbors, your employers and the people shaping the place you live.

What we cover

Editorial standards

Every story on THE 772 carries one of these labels, and we keep a clear line between editorial and paid content.

Organic
THE 772 chose this story independently. No payment was involved.
Sponsored
This content was paid for by the business featured.
Review
Independent opinion. Payment cannot purchase a positive review.
Kinvero client
This business is a client of Kinvero, the company behind THE 772. THE 772 chose this story independently.

We choose stories on their merit. Whether a business advertises with us, or buys services from Kinvero, never decides whether we cover it or what we say.

Some stories are researched from public information such as company websites, news coverage and public records. Those stories say so. We never present a story as an interview, or imply a business took part, when it didn't.

Spot an error? Email Brandon@kinvero.co and we'll correct it.

Who's behind THE 772

THE 772 is a media property of Kinvero, a digital strategy and web company. Kinvero funds and runs the publication; the editorial standards above apply to Kinvero's own clients too.

Know a business we should cover? Tell us about it.